PUBLISHED: 01:12 EST, 24 November 2012 | UPDATED: 07:52 EST, 24 November 2012
If you’re frustrated with the slow speed of your broadband, perhaps you should consider switching to Google Fiber, a new service around 100 times faster than the average internet connection.
However, there’s a twist – the superfast connection is currently available only in Kansas City, although the web giant is expected to extend it throughout the U.S. as time goes on.
Hundreds of households have now been hooked up to the world’s fastest residential network.
Scroll down for video
The Fiber project is one of the best examples yet of Google’s twin aims, to improve the world’s connectivity at the same time as expanding its own highly profitable business empire.
It offers internet at a speed of up to 1 gigabit – 125 megabytes – per second, which is roughly 100 times the speed of the average broadband service in the U.S.
While the connection is around three times slower when accessed via wi-fi, it could nonetheless revolutionise our experience of the internet – for example, it enables users to download high-definition movies in less than a minute.
Residents of the neighbouring towns of Kansas City, Kansas and Kansas City, Missouri can sign up for the service for $70 per month, or $120 with an added TV subscription.
Google is also offering the town average-speed internet completely free, for those who are not yet willing to take the plunge and sign up to the superfast service.
The firm recently released a promotional video leading users through the process of upgrading to Fiber.
The YouTube clip shows how Google is stringing fibre-optic cables along telephone poles in Kansas City, which it then extends manually to connect each home to the network.
The web giant boasts that it thrashes its competition not only on technology but on service – sending a technician at a precise time, rather than making customers wait at home for hours.
In addition to the unprecedented connection speed, Google is hoping to attract customers by touting its television service, which allows users to access multiple content providers – such as Netflix, broadcast TV and a DVR – at once.
While many people may be reluctant to hand control over yet more aspects of their onine life to the search behemoth, most will surely be unable to resist the lure of an internet speeds so much greater than they are used to, at a comparable price to the current average.
And cable companies will presumably be terrified at the prospect of facing down such a fierce competitor – with the very real prospect that if providers do not start to offer a similar service, they could quickly be crushed by Google.
Kansas City was chosen last year to host Fiber’s initial rollout after applying alongside 1,100 other communities in a fierce contest to catch the company’s attention.
The city of Topeka, just 60 miles from Kansas City, even changed its name to Google, Kansas in an attempt to grab a head start in the competition.
Watch the ad for Google Fiber