Microchip that can pinpoint user’s location to the CENTIMETRE and what floor in a building they are standing on

http://www.dailymail.co.uk/sciencetech/article-2128034/New-microchip-pinpoint-users-location-CENTIMETRE-floor-building-standing-on.html

By Daily Mail Reporter

PUBLISHED: 21:02 EST, 10 April 2012 | UPDATED: 03:10 EST, 11 April 2012

A landmark new microchip will be more accurate than any other one on the market by being able to determine the user’s precise location within centimetres.

Not only will it be geographically accurate, but it will give information about the location in terms of height and depth as well.

The chip, produced by tech company Broadcom, can pinpoint the location of a smart phone both inside and outside of buildings and can tell how far above ground the cell is at the time.

Down to the detail: In addition to precise location determination, the chip will use atmospheric pressure to show what floor the user is onDown to the detail: In addition to precise location determination, the chip will use atmospheric pressure to show what floor the user is on

Using information from the typical sources, like cell phone towers, satellites, and Wi-Fi hot spots, the company has incorporated new sources of information to make the Broadcom 4752 even more revolutionary.

Amid the series of new sources of information which they vaguely label ‘ubiquitous navigation’ is the use of an atmospheric pressure sensor that helps the chip determine how high up in the air the phone is.

As a result, it would theoretically be able to tell what floor the user is on in a building.

The latest microchip is just another significant notch for Broadcom to add to its belt as it is already the biggest GPS provider for GPS chips to smartphone producers.

Company: The producer, Broadcom, is already the largest supplier of GPS technology to smart phone producersCompany: The producer, Broadcom, is already the largest supplier of GPS technology to smart phone producers

Broadcom sees the technology as a boom for storeowners because it could mean more sales for them.

The chip uses bluetooth beacons- the device used for many wireless keyboards and mice currently- to help provide roaming accuracy.

Broadcom engineering vice president Charlie Abraham suggests that, once the chips are put into use, store owners and mall architects install more bluetooth beacons throughout their properties to give shoppers more information about their products.

‘The density of these sensors will give you even finer location,’ Mr Abraham told the MIT Technology Review.

‘It could show you where the bananas are within a store—even on which shelf there’s a specific brand.’

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Posted on April 11, 2012, in Science / Technology and tagged , , , , , . Bookmark the permalink. Leave a comment.

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